Montréal, Canada • October 22-25
HEC Montréal

What is EPIC?

“The shape of social connection between people is changing. Understanding these changes is why we need people with deep ethnographic skills.”

– Elizabeth Churchill, Director of UX, Google
EPIC promotes the use of ethnographic principles to create business value. We are a community of practitioners who work to ensure that innovation, strategies, processes and products address business opportunities that are anchored in what matters to people in their everyday lives. We draw on tools and resources from the social sciences and humanities as well as Design Thinking, Agile, Lean Start-up and other approaches to realize value for corporations from understanding people and their practices. EPIC people come together at our annual conference and year-round on to create knowledge, share expertise and expand opportunities.

Who Attends EPIC?

“Simply put, this is the conference to go to if you wish to learn how to make products, services, and organizations that truly serve people.” Read more

– Tricia Wang, Constellate Data

EPIC is the premier international gathering on ethnography and design in the business world. Our diverse attendees come from every industry, including Fortune-500 companies, the world’s top technology firms, management consultancies and design studios, universities and NGOs, public policy organizations and think tanks. Through the formal program and informal networking opportunities, EPIC attendees access global experts, gain knowledge and skills they can implement immediately, find new business partners and opportunities, and make the invaluable connections that have grown EPIC into an essential, year-round community. Browse 12 years of EPIC Proceedings.

The Value of Being There

“As with the best conferences, EPIC provided an incredible amount of useful experiences, and it was great to share findings, methods and thoughts with a fantastic group of people. No wonder many had travelled so far to participate. I left EPIC excited to apply the latest thinking in ethnography to the design research work we do at LUNAR.” Read more

– Chau Hop Nguyen Phan, Design Strategist, LUNAR Europe

“The EPIC community really is at the cutting edge. If you want critically engaged, practically focused and theoretically informed accounts of the present, come to EPIC. People are generously sharing the best of new thinking, theories and practices.” Read more

– Simon Roberts, Stripe Partners