Montréal, Canada • October 22-25
HEC Montréal

*Full program details will be announced in June. Preliminary schedule here.

What Happens at EPIC?

Through the formal program and informal networking opportunities, EPIC attendees access global experts, extend their knowledge and skills, and make the invaluable connections that have transformed EPIC into an essential, year-round community. Guided by the conference theme Perspectives, the EPIC2017 program includes Keynotes, Papers, Case Studies, PechaKucha, Salons, Tutorials, and—for the first time ever—Film and Animation. We’ll announce the complete program in June.


Papers advance our field with new developments, work, or thinking and emphasize the interplay between theory and practice. They expand our community’s knowledge base of contexts and offers, reflect constructively on theoretical concerns, and/or present methodological advances. Papers are original works selected through a double-blind peer review process and tightly curated by the Papers Committee. Papers are published in the open access EPIC Proceedings.

Case Studies

Case studies are real-world examples for practitioners, academics, or students of how ethnographic approaches are used to address a specific product, service, project, or organizational issue. An EPIC case study emphasizes how ethnography informed a challenge in a concrete business, not-for-profit, or social context, demonstrating how ethnographic methods made an impact on client objectives, while complementing other methods-of-knowing, such as quantitative modeling, big data, test markets, etc. Read more about EPIC case studies here and here. Case Studies are published in the open access EPIC Proceedings.

Powered by PechaKucha

PechaKucha (pronounced: “peh-cha-ku-cha”) presentations are captivating performances of 20 image-rich slides that show for 20 seconds each. They convey insights about ethnographic work that are unique and profound—offering some of the most memorable moments of the conference for EPIC attendees. For a taste of these stirring presentations, check out Paul Ratliff’s “Collateral Revelation”.


In Salons, conference attendees gather in an intimate setting with an inspiring host for lively discussion of pressing topics. Commonly associated with French literary and philosophical movements of the 17th and 18th centuries, Salons were initiated at EPIC to bring more horizontal discursive space to our gathering. The spontaneity of interactions and serendipitous connections participants create at Salons make these events a conference favorite.


Tutorials offer attendees instruction by leading global experts and the opportunity to expand their knowledge, skills and techniques. Formats range from lecture and demonstration to hands-on exercises and activities. Tutorials are open only to EPIC2017 attendees and require separate registration. EPIC Members can access videos from selected tutorials.

Film and Animation

The EPIC2017 Film and Animation session will explore the many creative ways in which ethnographic practitioners have used moving images (as opposed to other visual imagery like static diagrams, infographics and photography) to interpret data, share insights and tell the stories of their work. Visual approaches have long been part of ethnographic work and this content is increasingly requested as a deliverable, but talking critically about how these works are constructed and read has been largely a peripheral EPIC conversation to date. This session will showcase these forays in visual storytelling by screening examples and discussing the limits and possibilities of the form.